The campaign, which aims to promote the new seasons of the production about the Dutton family in Montana, highlights that ‘the horse who lived a life of challenges has the Yellowstoner spirit in his soul’; watch the video
The , which became an icon of the floods that devastated Rio Grande do Sul in May, was chosen to be the protagonist of a new advertising campaign for the series, produced by Paramount, called “Caramellowstone”. The animal, which was rescued from a roof in Canoas after spending five days in isolation, was affectionately nicknamed “the biggest Yellowstone fan in Brazil”.
The campaign aims to promote the new seasons of the series, which chronicles the life of the Dutton family in Montana. “The horse who lived a life of challenges has Yellowstoner spirit in his soul,” described the call about Caramelo. “Away from the dramas of real life, today all he does is enjoy the life of a star, like a Duttons horse would do”, says another excerpt.
The rescue of Cavalo Caramelo generated great repercussions on social media. He created a profile on Instagram, which already has more than 100 thousand followers. This visibility helped raise awareness about the plight of animals affected by the floods. Caramelo was adopted by the Lutheran University of Brazil (Ulbra) earlier this month and now lives on a school farm. During his rehabilitation process, the horse has already managed to gain 50 kilos.
Watch the “Caramellowstone” campaign
*Report produced with the help of AI
Published by Carol Santos
