Investment decline
Young digital companies are fully feeling the effects of the difficult economic environment. There is less and less investment
Countless companies still want to achieve unicorn status. However, the economic environment has made this very difficult.
Adidas closes the sports app developer Runtastic in Pasching. This was one of the most sensational reports from the start-up sector in 2024. Runtastic was no longer a young Austrian company for a long time, after all, the German sports giant had bought Runtastic in 2015 for the then sensational sum of 220 million euros. But the connection always remained there. With the exit, co-founder Florian Gschwandtner became a figurehead for the young digital industry, and the general public really came into contact with the topic of start-ups for the first time.
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