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CES 2025, the largest technology fair in the world, will take place in Las Vegas from January 7th to 10th, and promises to bring together the main brands and brilliant minds in the sector. Also known as (Consumer Electronics Show)the event promises to present revolutionary news, from advances in artificial intelligence (AI), smart cars, as well as a variety of devices that promise to redefine the way we live and interact with technology.
Manufacturers such as Samsung, LG and Nvidia have already confirmed their presence, with announcements of new products, as well as advances in their technologies. In fact, it is worth saying that the TechTudo will be in person at the fair, closely following all the news. Check out everything you need to know about CES 2025 in the following lines.
CES — Photo: Tainah Tavares/TechTudo
See the topics that will be covered in the article:
- What is CES?
- Will CES 2025 be good?
- When is CES 2025?
- Main brands
- New electronics and robots
- New chips
- What’s new in AI
- Connected home
- What do experts expect?
- Smart cars
TO THESE (Consumer Electronics Show) is the largest technology fair in the world, organized by Consumer Technology Association (CTA). Since 1967, CES has been the place where innovations are revealed to the world. More than 4,500 companies showcase their products, ranging from consumer devices to enterprise solutions and conferences led by the industry’s top names. The event is known for being a proving ground for revolutionary technologies that define the future of the market.
In addition to being a global showcase, CES is also a platform where deals are closed and partnerships are formed. Participants have the opportunity to interact with market leaders, explore new solutions and learn about the latest innovations influencing the way we live and work.
The 2025 edition promises to be one of the most exciting, with significant advances in technology and a multitude of new launches. A strong emphasis on AI, sustainability, innovative electronics and practical applications of emerging technologies is expected. This year, the organizers stated that the event will bring a greater focus on devices with real and accessible applications for the consumer.
Furthermore, many rumors indicate that we will see products with more sustainable designs and technologies that reinforce digital security. With globally renowned brands and promising startups, CES 2025 is expected to exceed the expectations of both visitors and industry analysts.
CES 2025 takes place January 7-10 in Las Vegas, Nevada, with media events and exclusive previews on January 5-6. These days are reserved for press conferences and private presentations from top brands, allowing journalists and analysts to get an early glimpse of what’s new.
The fair is held mainly in Las Vegas Convention Centerbut other locations in the city are also used for keynotes and launches. As usual, the event is not open to the general public, being restricted to industry professionals and guests.
Among the confirmed companies are Samsung, LG, Nvidia, Google, Acer, Lenovo and many others. Samsung, for example, promises advances in AI with the theme “AI for Everyone”, while Nvidia is expected to reveal its next generation of GeForce RTX 50 GPUs. At the same time, Google will bring new features to its XR platform, and LG will present its line of high-end OLED TVs.
In addition to these giants, brands like ASUS, TCL and Sony also plan big announcements. ASUS has promised new affordable AI laptops, while TCL is expected to renew its NXTPAPER line of devices with matte displays.
New electronics and robots
CES is known for showcasing futuristic products. This year, robots like Romi Lacatan, designed for social interaction, and advances in displays like LG’s transparent OLED screens are expected. Innovations in wearable devices and new concepts in connected home appliances are also expected.
Robots that help with domestic tasks and healthcare should be one of the most explored categories. Innovations such as exoskeletons for rehabilitation and robot vacuum cleaners with smarter features, for example, are among the promises that should impress visitors.
Companies like Nvidia, AMD and Qualcomm should be the highlights at CES 2025 when it comes to new chips. Nvidia is expected to announce its RTX 5090 lineup, while AMD will bring its RDNA 4 GPUs.
Qualcomm could surprise with processors optimized for Windows on Arm laptops, and these advances could redefine performance standards in electronic devices. The new chips not only improve performance, but also bring greater energy efficiency and support for advanced features such as real-time ray tracing and integrated AI. Competition between manufacturers should drive even more impressive innovations.
Artificial intelligence will be a key focus, with applications ranging from wearable gadgets to in-car assistance systems. AI is expected to be integrated into televisions, home appliances and even healthcare products. Examples include assistants that optimize home routines and real-time health monitoring apps.
One of the most anticipated trends is “Agentic” AI, which promises to transform device interfaces and even replace traditional applications. Experts also believe that AI will play an important role in improving the security and personalization of technology experiences.
CES 2025 will showcase smart home solutions, including new AI-powered devices and greater integration between home appliances. Companies like Samsung and LG promise innovations that will make homes more efficient and sustainable. Furthermore, automation systems integrated with virtual assistants are among the main bets.
Devices focused on sustainability will also be highlighted, such as solar panels integrated into household appliances and robot vacuum cleaners that consume less energy. These innovations show how technology can contribute to a greener future.
What do experts expect?
Experts are keeping an eye on emerging technologies such as foldable screens, devices with virtual assistants and advances in augmented reality. They also highlight the growing impact of AI on consumer products and enterprise solutions. Not surprisingly, many expect the innovations presented this year to set standards for the entire decade.
Expectations also include improvements in sustainability, accessibility and efficiency of devices. This combination of technical and practical advances could make CES 2025 a remarkable edition.
Automotive technology will be one of the big highlights, with companies like Honda, Sony and Zeekr presenting electric vehicles, as well as new entertainment and smart driving systems. At the same time, Hyundai is expected to unveil the first full windshield holographic display, while Waymo will discuss the future of its autonomous vehicles.
Other expected innovations include AI driver assistance systems and solutions for fast charging of electric vehicles. These technologies show how CES continues to be a starting point for the future of mobility.
