SPONSORSHIP
The club is expected to announce the new model before the start of the season, on the 15th.
Published on January 2, 2025 at 3:05 pm
Palmeiras website without the Crefisa logo Credit: Reproduction
In a climate of change, Palmeiras has already removed the Crefisa logo from the official website, as part of preparations for the announcement of the uniform featuring the club’s new sponsorship. For the next three years, Verdão will be supported by the bookmaker Sportingbet, which will appear on the shirts released close to the start of the Campeonato Paulista.
Every place that previously had references to Crefisa or Faculdade das Américas on the Palmeiras website is now empty, including the uniform. The partnership with the companies was terminated and replaced by a contract worth around R$170 million per year with bet. The value includes fixed numbers, around R$100 million, as well as target bonuses and title achievements.
The new uniform is being made, and will be launched before the 15th, when Palmeiras begins its season at Allianz Parque against Portuguesa. Until then, a shirt presentation event will also be held.
The delay in releasing the uniform is due to the search for new sponsors to fill all the available spaces on the shirt, which can also receive logos on the sleeve, shoulder blade and hem.
