Santos has another brand printed on its shirt. The Nissei Pharmacy chain signed a sponsorship contract with the club for the 2025 and 2026 seasons. The company debuts as a sponsor in Brazilian football in the next Campeonato Paulista.
The logo will be displayed onin the property called “escudetto”, in hospitality actions, in training and travel uniforms for athletes and staff, on advertising boards for CT Rei Pelé, in interview backdrops and in the press room, on the stretcher cart that transports the players who require assistance during matches and will also feature the Baleião mascot.
For the president of Santos, the arrival of a new sponsor confirms the Club’s good moment and signals to the market that the brand is very strong, especially in Brazil. “Throughout 2024, we obtained the support of large companies, in a demonstration of trust and credibility. These partnerships are fundamental to this phase of reconstruction and indicate a great future perspective for everyone involved.”
Present in several states across the country, the network invests in Santos FC’s professional men’s football in parallel with its expansion in the State of São Paulo.
“We will increasingly strengthen our presence in the state of São Paulo and this partnership represents an important step in Nissei’s growth trajectory in Baixada Santista. It is a special moment, as we are now alongside a club that shares the same values of dedication, commitment and professionalism that we seek to offer our customers”, says Alexandre Maeoka, CEO of the brand.
Nissei has more than 450 stores spread across the states of Paraná, São Paulo, Santa Catarina, Goiás and the Federal District, and follows the drugstore model, with more than 15 thousand registered items, including medicines, personal hygiene products, beauty and grocery store. The stores also offer services with clinical pharmacists to provide a complete shopping experience for customers.
