SPONSORSHIP
The Nissei pharmacy chain will occupy the black and white shirt’s team for at least two years
Published January 3, 2025 at 11:04
Guilherme, Santos player Credit: Raul Baretta / Santos FC
New year, new face. Santos will start the 2025 season with a new sponsorship on its shirt, after reaching an agreement with the Farmácias Nissei group. The contract is valid for two years, and will bring millions of reais in revenue to the club.
Initially, 3.5 million reais per year are agreed for the prominent place on the uniform. Over the two years, this adds up to 7 million reais in new revenue for Peixe.
In addition, extra amounts will be added if the team qualifies for the Copa Sudamericana or Libertadores from the Brasileirão Série A table, to which it returned in the 2024 season. For each year with qualification, there are an additional 500 thousand reais, could add an extra million to the contract.
On the shirt, the pharmacy logo will be on the front, placed between the team’s badge and the Umbro brand, which supplies the sporting equipment. The space reserved for the new sponsor is the famous “escudetto”, in the central lane.
Previously, this location was occupied by Tekbond Saint-Gobain, which had the shield for R$1.5 million. Last year, in fact, there was no new sponsorship value entering the cash register, as former president Andrés Rueda brought the value forward to 2024 and had already received it.
In addition to the shirt, the pharmacy chain’s logo will appear in hospitality actions, training and travel uniforms for athletes and staff, on CT Rei Pelé advertising boards, in interview backdrops and in the press room, on the stretcher cart and on the mascot Whale.
