The growth was attributed to the team’s performance, including wins in the last 2 Super Bowls and the popularity of Mahomes and Kelce
became the 1st NFL team to surpass 1 million subscribers on YouTube in December 2024. Since launching their channel on the platform in 2015, the team has seen a huge increase in followers, especially from August to December 2024 , when the fan base grew by more than 50%.
The growth was driven by the team’s performance, including the titles of the last 2 Super Bowls, and the popularity of players like Patrick Mahomes and Travis Kelce.
Mahomes, one of the franchise’s highlights, ranked 36th on the newspaper’s list of the most marketable athletes in the world in 2024. SportsPro Media, while Kelce was in 12th place. Travis Kelce is dating American singer Taylor Swift, who made some appearances at the stadium to watch the team’s games and contributed to the franchise’s growth in popularity.
In addition to YouTube, the team also reached 5 million followers on TikTok, becoming the 3rd North American professional sports team to reach this number, alongside the Golden State Warriors (NBA) and Inter Miami (MLS). With over 16.3 million followers across all platforms, the Chiefs have the 5th largest audience in the NFL.
Lara Krug, executive vice president and director of media and marketing for the Chiefs, commented on the growth of the team’s digital platforms and the achievement of becoming the 1st NFL team to reach this milestone. The team is also committed to creating compelling and innovative content to reach its audience on digital platforms.
With just one defeat in the season until January 4, 2025, the Chiefs secured 1st place for the playoffs of the NFL, which increases his chances of winning another Super Bowl title.
