Manuka honey, from New Zealand, is one of the most expensive natural products in the world, with prices that can reach 80 euros per 250 grams, according to , the most prominent economic newspaper in Germany. This honey’s global popularity and purported health benefits help justify this high price.
Produced by bees that collect nectar exclusively from the Manuka plant, native to New Zealand, this honey stands out for its unique properties. Scientific studies have attributed antibacterial capabilities to it, thanks to the presence of methylglyoxal (MGO), a natural chemical compound. This factor has been linked to relieving respiratory illnesses, healing wounds, and boosting overall well-being, especially during the winter months when colds and flu are more common.
The global Manuka honey market reflects this demand. It is estimated that in 2022 the sector will have generated 381 million dollars and that by 2030 it will reach 528 million dollars. The combination of scarcity, high demand and perception of medicinal benefits means that the price is around ten times higher than that of other types of honey available on the market.
However, the high cost also raises questions. Experts debate whether the benefits of Manuka honey are superior to those of other honeys with similar properties. Furthermore, global popularity has led to an increase in counterfeit products, forcing producers to implement strict certification measures to ensure the authenticity of honey.
The Manuka honey business model is based on a mix of effective marketing and genuine demand for natural, health-promoting products. New Zealand protects this resource by ensuring that only honey produced locally to strict standards can be labeled “Manuka”.
The honey situation in the Algarve
In the Algarve, honey production is a traditional activity with great economic and cultural relevance. Bees in the region produce high-quality honeys, including orange blossom honey and rosemary honey, two of the most sought after for their purity and characteristic flavor.
However, beekeepers face increasing challenges due to climate change and the scarcity of flowers available for pollination, especially in the drier months. These conditions have a direct impact on the production and quality of Algarve honey, forcing many producers to adapt their practices to maintain the sustainability of beekeeping.
The certification and valorization of Algarve honey have been strategies adopted by local cooperatives and associations to ensure that the region’s honeys are recognized on the national and international market. The Protected Designation of Origin (DOP) seal for some honeys in the region has been a crucial factor in winning over consumers looking for genuine, high-quality products.
Furthermore, the Algarve has invested in events and fairs to promote local beekeeping, such as the Honey and Beekeeping Fair, held annually in several locations. These events not only highlight the importance of the sector, but also educate the public about the benefits of consuming natural honey and the challenges faced by beekeepers.
Despite competition from international products such as Manuka honey, Algarve honey continues to be a symbol of the region’s tradition and natural wealth. Investing in sustainability and quality can help Algarve beekeepers stand out in an increasingly competitive market.
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