Tournament organized by Gerard Piqué sets a new audience record for the Kings League, surpassing previous editions
The , organized by the Kings League, broke a record and attracted more than 40 million viewers across various platforms in the first 4 days. The society football tournament recorded an average of 10 million unique viewers daily.
The event brings together 16 national teams and started on January 1, 2025. It is held in Milan and Turin, Italy. It was created by former football player and businessman Gerard Piqué.
This year’s competition, which runs until January 12, has already surpassed the attendance of Kings World Cup Clubs in Mexico in May 2024, with a 35% increase in attendance per match. The match between Spain and Italy registered 18% more spectators than the final of the previous tournament.
According to Kings League CEO, the numbers exemplify how passionate and receptive our fan base is.
“We are delighted to have so many new fans tuning in to our new, fast and exciting way of playing football. The action has been intense, fast-paced and dramatic, which is a credit to all of our players and team presidents. We look forward to continuing to provide excitement for football fans and expanding the reach of our brand around the world.”these.
The Kings World Cup Nations is broadcast globally, with broadcast partners on 5 continents, including:
- CBS Golazo Network us United States;
- ESPN/Disney+ in Latin America and South America;
- Sky Sports in Italy;
- MBC/SSC in the Middle East and North Africa; and
- DAZN in Japan and Australia.
TITLE DISPUTE
The tournament, sponsored by global brands such as Spotify, Red Bull, Adidas and Air Asia, saw teams such as Argentina, Colombia, Brazil and the USA advance to the quarter-finals.
The grand final is scheduled for January 12th, at the Allianz Stadium, in Turin, and will be preceded by a special “Streamers vs Legends” match, with the participation of world football icons, including Gianluigi Buffon, Iker Casillas, Andrea Pirlo and Sergio Aguero.
