Posts about relegation and farewells generate millions of interactions between fans
Brazilian clubs intensified the use of social networks as a strategic tool in 2024, generating high levels of engagement with their fans. According to data from , posts involving important moments, achievements and partnerships were the most highlighted.
Athletico Paranaense
The club’s most engaged post recorded 126,000 interactions. The publication highlighted the design of the announcement of the 1-0 defeat to Atlético Mineiro, which resulted in Furacão’s relegation.
Atlético Mineiro
Galo’s highlight was a collab with Ronaldinho Gaúcho, celebrating World Water Day and remembering the iconic play of 2013 in the Libertadores. The post accumulated 562 thousand interactions.
Bahia
The arrival of Everton Ribeiro moved the networks of Tricolor Soteropolitano. The official announcement reached 509 thousand interactions.
Botafogo
The Libertadores title was the theme of the club’s main post, which generated 254,932 interactions.
Corinthians
Goalkeeper Cássio’s farewell was the most engaged post, reaching 1.83 million interactions.
Cruise
The biggest post was the publication in which Cássio updates his bio on Instagram, generating great interaction among fans.
Flemish
Winning the Copa Betano in Brazil was the most prominent topic, accumulating 1.78 million interactions.
Fluminense
The announcement of Thiago Silva’s return to the club reached 1.74 million engagements.
Fortaleza
The announcement of the signing of goalkeeper Santos totaled 240 thousand interactions.
Grêmio
The seventh championship from Rio Grande do Sul, in collaboration with Renato Gaúcho, reached 334 thousand interactions.
International
The club’s solidarity action, with “embroiled” shirts auctioned in favor of disaster victims, generated 306.7 thousand interactions.
Palm trees
A post featuring midfielder Richard Rios displaying quick reflexes generated 1.39 million engagements.
Santos
The collab post with Neymar, celebrating 15 years since his debut, topped the national ranking with 3.68 million interactions.
São Paulo
The solidarity of fans after the death of Juan Izquierdo resulted in 1,224,558 interactions.
Vasco da Gama
A post celebrating Philippe Coutinho marked the year, generating widespread repercussion.
Victory
The most engaged post on Instagram was a collab with Phillipe Coutinho, which paid tribute to the midfielder for the goal he scored on his debut with the red-black shirt. The publication, made on March 21, accumulated 278 thousand interactions, being a digital milestone for the Bahian club.
