Research listened to popular taste and brought the ranking of the most famous and loved brands by Brazilians
A survey carried out by , in partnership with the Conexão Vasques agency, gathered which are the most consumed beers in the country. The survey also revealed which brands are preferred among consumers.
According to the world ranking of lager beer consumption, Brazil is one of the countries that consumes the most alcoholic beverages.
6 most consumed beers in Brazil and what differentiates each one
1. Brahma
It is the most consumed among Brazilians. Thus, Brahma is a beer with a balanced and smooth flavor, with an alcohol content of approximately 5%.
The brand has a wide distribution and strong presence in sporting and cultural events, which are consumer flagships and contribute to its market leadership. Its difference lies in the so-called Brahmosity, which is the creaminess that the brand produces.
2. Heineken
According to the survey, it is the favorite among consumers, with 16.7%. Brahma appears in second, with 16.2%.
Of Dutch origin, Heineken is famous for its striking flavor and moderate bitterness, with an alcohol content of 5%. It is appreciated by consumers who are looking for a premium option, associated with quality and tradition.
3. School
Famous mainly in beach regions and third place in the survey, the highlight goes to Skol. Thus, the brand is known for its light and refreshing flavor, with an alcohol content of 4.7%.
It became a worldwide success due to its marketing aimed at young audiences and its presence at notable parties and events across the country. It was also highlighted for its famous advertisements that marked an era.
4. Amstel
Beer of Dutch origin, with a smooth, slightly malty flavor, moderate bitterness and an alcohol content of 4.6%.
Amstel gained space in the Brazilian market by offering quality at a competitive price. The brand is more focused on an audience with a moderate palate and who values good value for money. He is always present in moments of socialization and casual events.
5. Budweiser
One of the favorites of the 35+ audience. Thus, this beer is American, has a more balanced flavor and an alcohol content of 5%. It follows an American Lager Pilsen style line, a production that uses cereals other than barley, such as rice, in its manufacture.
6. Antarctica
Finally, sixth place, Antartica beer. Considered a slightly more expensive and full-bodied Brazilian brand that parades among bar tables as a “differentiated” beer option.
Its mild flavor and alcohol content are 4.9%. It has a smooth flavor, with light bitterness and hop aroma, with high carbonation that guarantees refreshment and flavor.
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