No-buy trend: How Gen Z wants to abstain from consumption for a year

by Andrea
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She has big plans for 2025. No visits to restaurants, no coffee in between, no creams and jars. Tiktoker Alexandra Wei doesn’t even want to buy into sales. She announces this on Tiktok in the form of a list. In January, she plans to spend less than $1,000 this way, excluding her rent.



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