Supley, a supplements company and owner of the Max Titanium and Probiotica brands, announced the acquisition of all of Dr. Peanut, a manufacturer of peanut butter and healthy snacks. With this purchase, Supley, which already owned half of Dr. Peanut, states that it seeks to strengthen its operations in nutrition and sports.
Over the next three years, Supley plans to invest R$30 million in Dr. Peanut, focusing on new product categories and international expansion. The brand is already present in 10 countries and has plans to enter new markets, such as Germany.
Dr. Peanut will also expand its portfolio with new innovations, meeting the growing demand for healthy options, Supley says. In addition to peanut butter in different flavors, Dr. Peanut also offers snacks, such as alfajor.
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Lucas Castro, founder of Dr. Peanut, will leave the corporate board, but will continue with the company as director of innovation and products.
