The “Enron Egg”, or “Enron Egg”, was announced as a supposed revolutionary nuclear micro reactor that could power a home for 10 years. But, after all, it is a parody.
This innovative product was to be the more economical and sustainable solution of the market for families.
The magic “egg” powered by nuclear energy would have been developed by Enron, an American energy company that no longer exists after having gone to bankruptcy in 2001.
For several years, the company based in Houston, Texas, dominated the energy market, publishing net profits in the order of 100 billion dollars.
But its reputation began to decline after the disclosure of serious financial irregularities, namely fraudulent accounting practices to hide large debts and exaggerate profits.
“The nuclear you can trust”
Thus, the “Enron Egg” is just a parody that began to take shape on January 2, with the announcement on social network X, or Twitter, that the product would “change the country forever”.
Advertised as “the first nuclear micro reactor made to power your home”, this magical “egg” would be a small compact power plant designed to generate energy continuously for at least ten years.
Official using uranium zirconium hydride fuel rods to generate heat through , a process in which the division of atoms occurs, generating a large amount of energy. This generated heat would then be converted into electricity for domestic use.
On the ““ website, it is also explained that the heat would drive a turbine that, when rotating, would generate electricity in a similar to what windmills do.
“The nuclear you can trust”was the ironic slogan chosen for this fake product that still promised “unlimited power, perfectly controlled”.
Reveal event with the fake CEO
In addition to the website and publicity on social media, the parody also involved a reveal eventor launch, of the product in imitation of the presentations of large technology companies, such as Apple and Google.
The fictional new executive director of Enron (remember that the company no longer exists), Connor Gaydos, appears in this launch video, highlighting the virtues of the “Enron Egg”.
“I’ve been living with the egg for a few months and I can tell you that my little ones love it, especially because what we save on the electricity bill, we can spend on Christmas presents“, says Connor Gaydos, the fake CEO, in the five-minute video.
Gaydos also highlights that the “egg” could even be taken camping with the family, allowing nights of video games “under the stars” in the middle of nature.
Parody involves co-founder of bird conspiracy theory
It is important to highlight that Gaydos is, in fact, the co-founder of the satirical movement “Birds Aren´t real” (The Birds Aren’t Real) which was released in January 2017.
The basis of the movement is a satirical conspiracy theory which suggests that the s are operated by the US government to spy on citizens.
According to the theory that gained popularity on social media, the U.S. Government exterminated all birds between 1959 and 1971replacing them with drones that look like real birds.
The idea of the movement is criticize conspiracy theories and misinformation that circulates in society and on the Internet.
As for “Enron Egg”, the parody is perfectly assumed in the product, although it may go unnoticed. “The information on the website is a parody protected by the First Amendmentrepresents performance art and is for entertainment purposes only”, he explains.
Neat.
—Jonathan Caruso (@JonathanACaruso)
A is considered an option environmentally friendly which can help reduce carbon emissions, but which requires strict safety measures.
The “Enron Egg” parodies guarantee that it was developed in accordance with the strictest safety standards, including automatic mechanisms to stop nuclear reactions in case of overheating and incorporating reinforced shielding made of materials such as lead, polyethylene and boron. with a steel coating.
But it’s all a lie!