Lula takes over as marketer at Secom on Tuesday (14) – 01/10/2025 – Brasília Hoje

by Andrea
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President Luiz Inácio Lula da Silva () will be sworn in as President of the Republic next Tuesday (14). The ceremony will take place at Palácio do Planalto.

The publicist succeeds and gained the trust of the PT member in 2022, by commanding the marketing of the victorious campaign for the Presidency.

The exchange had already been discussed since last year, but in a meeting last Tuesday morning (7).

Unlike his predecessors, Sidônio is not used to the spotlight, does not like being called a marketer and often criticizes advertisers who gain greater notoriety than the candidates.

On Tuesday, he said that the government needs to improve digital communication, in his first speech as future minister of the department.

The advertiser has been in transition with his team at Planalto since Monday. Including him.

Pimenta is tipped to take over the General Secretariat in place of Márcio Macêdo or the leadership of the government in the Chamber, currently occupied by deputy José Guimarães (PT-CE).


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