Shoji Morimoto, a 39-year-old Japanese man, has found a unique way to make a living: he rents himself out to “do nothing”. The concept may seem unusual, but it has proven to be a success, guaranteeing you an annual income of more than R$70,000.
“Basically, I rent myself. My job is to be where clients want me to be and not do anything in particular,” Morimoto explained to the Reuters agency, cited by .
Since 2018, when he began offering the service through a simple ad, Morimoto has accumulated more than 4,000 reservations. Currently, he serves an average of one to two clients per day, charging around 71 euros per session.
Morimoto’s work consists of offering presence and emotional support in various situations, such as farewells at train stations or simply being present as an observer. However, it sets clear limits. Refuse any requests of a sexual nature, illegal activities, or strenuous physical tasks, such as carrying heavy objects or taking long trips.
A recent example was a 27-year-old client, a data analyst, who hired Morimoto to accompany her while wearing a sari, a traditional Indian outfit. “With my friends, I feel like I need to entertain them, but with him I don’t have that need,” said the client.
Much of his clientele comes through his Twitter account, where Morimoto has more than 250,000 followers. Some customers have become regulars; one of them has engaged his services on more than 270 occasions.
The case of Shoji Morimoto exemplifies how creativity can transform unusual ideas into livelihoods, also highlighting the importance of presence and emotional connection in the modern world.
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