This Monday (13 January 2025) Sportingbet was announced as its new master sponsor, ending a decade of partnership with Crefisa and FAM. The agreement is valid for 3 years, with the possibility of renewal, and promises to be one of the most profitable in Brazilian football.
The contract provides for a guaranteed annual contribution of R$100 million, which can reach up to R$170 million per season with the achievement of goals and achievements. The negotiation, which had been kept confidential, awaited the official closure of the contracts with Crefisa and FAM, finalized on the last day of 2024.
In addition to the master sponsorship, Palmeiras is expanding its commercial revenues. The club is looking for agreements to occupy other spaces on the uniform, such as sleeves, shoulder blades and hem of the shirt. The expectation is that, adding these additional sponsorships, annual revenue will exceed R$200 million.
Palmeiras also announced a sponsorship agreement with Sil Fios e Cabos Elétricos on Thursday (09.Jan.2025). The brand will be displayed on the sleeves of the uniforms of the club’s men’s, women’s and youth teams until the end of 2026.
The contract provides for a fixed annual value of R$11 million, with the possibility of additional bonuses linked to the achievement of sporting goals, according to information released by the UOL.
