Agreement is estimated at around R$12 million and includes display of the brand on football and basketball shirts
The Flamengo Deliberative Council, chaired by Ricardo Lomba, in a meeting held on Tuesday (14 January 2025) sponsored by , an e-commerce company from Singapore. The agreement is estimated to be worth R$12 million. Shopee’s branding will be displayed on the shirt sleeves of the men’s and women’s football teams, as well as the basketball team.
The vote that approved the contract had 221 votes in favor, 19 against and 3 abstentions. The contract lasts 1 year and payments will be made in 3 installments throughout 2025, with the inclusion of Shopee in the club’s various sports.
In addition to Shopee, Flamengo signed agreements at the beginning of 2025 with Texaco, ABC da Construção and inDrive, totaling more than R$20 million in new resources, according to the GE. These contracts, signed at the end of president Rodolfo Landim’s administration, cover several areas of the club and are part of the revenue diversification strategy.
There are expectations that, with the restructuring of sponsors and the inclusion of new partners, Flamengo will surpass the revenue of R$245 million achieved in the previous year with its uniform. Optimistic projections suggest that the club could reach R$255 million in 2025.
