Is this the end of TikTok? It will be completely withdrawn on January 19. Influencers are already crying

by Andrea
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Is this the end of TikTok? It will be completely withdrawn on January 19. Influencers are already crying

Is this the end of TikTok? On January 19, everything will become clear

The US Department of Justice has issued an ultimatum to the Chinese owner of TikTok. ByteDance needs to sell the US part of the app. The decision is said to be based on concerns about security and concerns about the trade in personal data. If both sides do not reach an agreement, the TikTok application may disappear from the United States on January 19. Most likely, this does not mean that the application will be completely banned and unavailable. However, it will disappear and will no longer be updated in the US. This situation was met with enormous opposition. Donald Trump and Elon Musk are against removing TikTok from the US, and according to the latest reports, it is possible to sell the American part of TikTok to the latter.

Interestingly, the idea of ​​banning TikTok is not new. It appeared in April 2024. It was then that the Chinese giant was given nine months to sell its . At the time, TikTok CEO Shou Chew posted a video in which he assured American users that TikTok was here to stay. – We will fight for your rights in the courts. The facts and the Constitution are on our side, and we expect to win – he said.

A potential ban on TikTok is not only the end of one of the most famous social media, but also a huge problem for many influencers. Currently, the platform is a source of income for thousands of people. – If TikTok is banned in the US, it will have significant implications for the operation of marketing companies, as well as for small businesses, creators and influencers. Large players are facing a change in strategy. They will lose a platform with a large reach (and relatively cheap) to generate millions of ad impressions. For many global brands, it will also be necessary to prepare separate strategies for the countries where TikTok operates and for the American market – wrote Karolina Kornacka Head of content and social media, Altavia Kamikaze + K2 on the websitenowymarketing.pl.

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