has given him the leadership on Tuesday. Late Xouthe interview program that until now was broadcast on La 2, has multiplied its audience three times in its jump to La 1. In this way, it has reached a 13.4% screen share and has become the program most watched in prime time, surpassing Big Brother Duo from Telecinco (11.9%) and the Turkish series Be rebornfrom Antena 3 (11.2%).
According to the Barlovento Comunicación audience report, based on data collected by Kantar Media, Giró’s space attracted 1.2 million viewers on average.
This change in the public’s programming has turned the tables on Tuesday’s night hearing. Before the start of Christmas, on December 17, La 1 did not reach 10% with the broadcast of a movie, while Late Xou reached 5.9% on TVE’s second channel (well above the monthly average of La 2), the previous edition of Big Brother led with 14.2% and Be reborn it obtained 11.7%.
This Tuesday, once again achieved better data than . David Broncano surpassed Pablo Motos, obtaining for La 1 two million average viewers and 15.7% of the screen share compared to the 1.9 million average audience viewers and 14.5% of share that of Antena 3.
Despite what was announced by TVE, Marc Giró did not appear this Tuesday on The revolt to promote the imminent jump of Late Xou to La 1. The public channel has explained that a technical failure meant that the conversation with David Broncano, which was telematic, prevented the talk from taking place normally, which is why it did not appear in the final cut, extending the minutes of the interview with the musicians C. Tangana and Yerai Cortés. In The anthillthe guests were the singers Andy and Lucas.
This great result of Late Xou puts TVE in the position of having to choose between adding a program to La 1 that can continue doing well at the cost of taking away from La 2 one of its spaces with the highest screen share of its entire schedule.
If it remains in La 1, it would be a natural progression for Late Xouwhich began its journey at the beginning of 2023 as a late-night of humor in Catalan in territorial disconnection. In October of that same year it moved to La 2 and, after hovering around 4% in its last broadcasts, it has taken the final leap to prove itself as TVE’s flagship, driven by its success and that of the David Broncano format that preceded it. Marc Giró has also become one of the key points to attract the digital audience of RTVE Play and social networks.
