Podcast: how Sidônio at Secom can change the Lula government – 01/15/2025 – Podcasts

by Andrea
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this Tuesday (14) the new minister of the government’s Communication Secretariat, . The Bahian marketer, who led the PT campaign in 2022, to change the structure of the portfolio — which, under , .

Sidônio is an engineer by training and migrated to the area of ​​political communication in the 1990s, getting closer to PT members in Bahia. Even though his profile is seen as conciliatory and pragmatic, he can change the correlation of forces within the government by, in theory, strengthening the wing linked to the head of the Civil House, .

His arrival, in addition to , should give a new face to the government’s digital area — where, in fact, there are ongoing crises, such as . In possession, .

This Wednesday’s Café da Manhã (15) tells who Sidônio Palmeira is, who takes over government communications, and discusses what could change after his arrival in Planalto, amid the challenges in the area. The podcast’s interviewee is Folha reporter in Brasília Marianna Holanda.

The audio program is published on Spotify, a streaming service partner of Sheet in the initiative and which specializes in music, podcast and video. You can listen to the episode by clicking above. To access the app, simply register for free.

Café da Manhã is published from Monday to Friday, always at the beginning of the day. The episode is presented by journalists Gabriela Mayer and Gustavo Simon, produced by Laura Lewer and Lucas Monteiro. Sound editing is by Thomé Granemann.

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