The inclusion of pineapple in pizza is one of the most debated topics in the gastronomic world. While some consider this mix of sweet and savory a delicious combination, others see it as an affront to Italian pizza tradition. In this case, a restaurant decided to take the debate to an extreme, charging an exorbitant price for the ingredient, worth 100 pounds (around €118). But what will be the real objective behind this decision? Find out more in this article.
A restaurant in Norwich, UK, is sparking controversy by charging a staggering €118 to add pineapple to a pizza. The decision, which many believe to be a provocation or marketing strategy, quickly went viral and divided opinions between fans and critics of this controversial combination, according to .
The high price for adding pineapple appears to be more than just an extra fee. Many believe it is a way for the restaurant to express its disapproval of the ingredient’s inclusion. On the other hand, there are those who see the measure as a clever marketing move, designed to attract international attention. In fact, the strategy worked, with the restaurant being mentioned on social networks, television programs and gastronomy forums.
For those responsible, the decision also serves as a statement on the authenticity of the pizza. Many establishments that follow the Italian tradition consider that pineapple “distorts” the essence of this specialty, created in Naples in the 18th century.
As expected, the news generated strong reactions. On social media, defenders of Hawaiian pizza classified the measure as exaggerated and elitist, while others applauded the initiative as a way to preserve tradition. Some people even interpreted the charge as a subtle joke, while others offered to pay the price, challenging the restaurant’s position.
Although this case is extreme, it is not uncommon for restaurants to charge high prices for exclusive ingredients or customizations. However, the difference here is the intention to discourage ordering, in contrast to items such as truffles or caviar, which justify the high price due to their rarity. Regardless of intentions, the strategy proved effective in placing the restaurant at the center of a global debate about gastronomic preferences and cultural traditions. And our dear reader, are you a fan of pineapple on pizza?
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