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Palmeiras will have Sporting Bet as its new master sponsor for the 2025 season. The bookmaker is not the only one financing Brasileirão clubs – on the contrary, most have the bets highlighted on their shirts.
Serie A has 20 clubs and seventeen of them are sponsored and must be sponsored by bookmakers in this edition of Serie A.
MORE: Flamengo: who is it and what is the millionaire value of the team’s new sponsorship?
Master sponsorship of all Serie A clubs
Betting houses in Brasileirão
Atlético-MG: H2bet
- Value invested: R$60 million per season
- Contract: until the end of 2027
Bahia: Vbet
- Amount invested: R$55 million per year
- Contract: until the end of 2028
Bahia: Lucky Sports
- Amount invested: R$57 million (entire period)
- Contract: until the end of 2025
Corinthians: Lucky Sports
- Amount invested: R$309 million (entire period)
- Contract: until the end of 2026
Cruzeiro: Betfair
- Value invested: R$43 million per season
- Contract: until the end of 2026
Ceará: Lucky Sports
- Value invested: R$46 million per season
- Contract: until January 2027
Vasco: Betfair
- Value invested: R$70 million per year
- Contract: until the end of 2026
São Paulo: Superbet
- Value invested: R$52 million per season
- Contract: until the end of 2026
Fluminense: Superbet
- Value invested: R$52 million per season
- Contract: until the end of 2026
Strength: undefined
- The club from Ceará had a contract with Novibet until the end of 2025 and has not yet announced the new sponsor. The club’s CEO, Marcelo Paz, signaled that it should continue to be in the sports betting business.
Palmeiras: SportingBet
- Amount invested: R$100 million per year
- Contract: until the end of 2027
Fluminense: Pixbet
- Amount invested: R$ 115 in 2025, 125 in 2026 and 2027
- Contract: until the end of 2027
Victory: Betsat
- Amount invested: R$20 million per year
- Contract: until the end of 2028
Youth: Stake
- Amount invested: R$15 million per year
- Contract: until the end of 2025
Fluminense: Pixbet
- Amount invested: R$ 115 in 2025, 125 in 2026 and 2027
- Contract: until the end of 2027
Santos: Blaze
- Value invested: R$43 million per season
- Contract: until April 2025
Sport: Betvip
- Amount invested: not disclosed
- Contract: until 2027
MORE: Sportingbet at Palmeiras: sponsorship value and how the shirt turned out
Which clubs do not have bookmaker sponsorship?
Inter: Banrisul
- Amount invested: R$30 million per year
- KTO made a proposal of R$60 million, club analyzes
Guild: Banrisul
- Amount invested: R$30 million per year
- KTO made a proposal of R$60 million, club analyzes
Red Bull Bragantino: Red Bull
- The team belongs to Red Bull
- Investment between 2020 and 2025 is around R$150 million
Mirasol: Guarana Poty
All clubs in Serie A 2025
- Atlético-MG
- Bahia
- Botafogo
- Ceará
- Corinthians
- Cruise
- Flemish
- Fluminense
- Fortaleza
- Youth
- Grêmio
- International
- Mirassol
- Palm trees
- RB Bragantino
- Santos
- São Paulo
- Sport
- Vasco
- Victory
MORE: the best VPNs to watch live sports in 2025
