Research shows that 67% of Brazilians believe that the government intends to charge tax on Pix, even after the rule is revoked
The controversies surrounding the normative instruction that expanded supervision over transfers over R$5,000 made via Pix had a negative impact on the president’s government (PT), according to research carried out by Question.
Although 68% of those interviewed were aware that the government denied any intention of creating a tax on Pix, and 55% knew that, 67% still believe that the government can implement a tax on the use of the tool.
The decision to back down revealed the government’s vulnerability, as the digital repercussion was mostly negative: As of January 15, 54% of social media mentions were critical of the government, while 46% were positive. After the repeal, the scenario got worse. ANegative mentions jumped to 86%, compared to just 14% of positive ones.
Also according to the Quaest survey, 88% of those interviewed said they were aware of the debate about changes to Pix, while 87% said they had heard that the government was planning to charge taxes on transactions carried out through the system.
The normative instruction provided for the Tax Authorities to more rigorously monitor movements above R$5,000 per month carried out through Pix. That does not mean that a government fee was created per operationas reported by publications on social media that cornered the government and forced a retreat.
Monitoring revealed the reach of the topic on social media. On January 15th, more than 22 million profiles commented on the subject. In total, 5.5 million unique profiles generated content related to the topic, reaching an impact of close to 152 million people.
One of the videos critical of the change in the Tax Authority that became popular on the networks was that of the deputy (PL-MG), which surpassed 310 million views on Instagram.
Watch the video published by the deputy (4min30):
For comparison purposes, the video was viewed more than Lionel Messi’s celebration for winning the 2022 World Cup, Fernanda Torres’ speech when winning the Golden Globe for the film “I’m Still Here” and video of Donald Trump celebrating his 2024 presidential victory against Joe Biden.
PIX
The change in rules determined that the Tax Authorities would monitor with a magnifying glass those who move more than R$5,000 per month through digital payments. This does not mean that a government fee was created per operationas reported by publications on social media that cornered the government and forced a retreat.
The idea was to have greater supervision, which makes it easier to identify those who do not pay taxes and can bring more costs when declaring Income Tax or making it easier to fall into tax. “fine mesh”. Understand further below in the report.
The charging of extra fees in commerce is due to merchants’ distrust in monitoring financial transactions. How the Poder360several professionals in the sector believe that this would be a way of passing on any possible increase in costs to the consumer and avoiding their own losses.
PIX SUPERVISION
The change determined that the Federal Revenue Service would now receive data from credit card operators and payment institutions. They would affect large retailers, digital banks and electronic wallets, including transactions via Pix. The same was already done by traditional banks.
Only monthly movements above R$5,000 for individuals or R$15,000 for companies would be reported. According to the Tax Authority, the data was intended to identify irregularities and reinforce compliance with tax laws. The information will be sent every six months through the tool known as e-Financeira, within the Federal Revenue Service.
In a note, the Federal Revenue stated that the expanded data collection:
- sought to improve the control and supervision of financial operations;
- ensured greater data collection;
- reinforced Brazil’s international commitments in the CRS (Common Declaration Standard);
- contributed to combating tax evasion; and
- promoted transparency in global financial operations.
