Curious explanations from Tiago Stattmiller, investment director at Oeno. The value of a wine depends on its scarcity on the market.
“Many people have money sitting in the bank, which unfortunately does not yield significant returns.”
“Invest in luxury wines is an excellent option for diversification, in this market that has been appreciate between 10% and 15% per year, with a very low risk“.
The words are from Tiago Stattmiller, investment director at Oeno Group – Portugal, last year.
The Oneo group, more precisely OenoFuture, specializes in investments in fine wines.
Despite the attractive numbers, in Portugal there is not exactly a tradition of investing in wines.
A fine, or luxury, wine has other characteristics, of high quality, and improve over time; and have lots of demand on the secondary market.
However, they are a niche: 1% of the annual global wine market.
Global warming is expected to make it difficult, year after year, for the emergence of new luxury wines. That’s why, Those who have already invested should see their product increase in value.
A appreciation of a wine depends directly on the scarcity on the market. And here this will be even more evident.
O investment in luxury wine rarely makes a loss; but, to make a “real” profit, you may have to wait many years. The longer you stay in the market, the greater the profitability, in principle.
The focus is on medium-term and long-term profitability. So, it depends on the investment philosophy: “There are people who tell me: ‘Until wine doubles in value, I don’t want to hear about sales; others are satisfied with 25% or 35% appreciation”, said the same Tiago Stattmiller, now at .
Ensuring that this investment is a “safe haven”, the Portuguese market has grown visibly at Oneo.
And there is a relevant aspect: the Portuguese are nationalists on this issue. “Every time I have a Portuguese wine, it goes in the blink of an eye. Send one e-mail and Portuguese wine disappears in two days. It doesn’t last two days. Everything we buy from Portuguese wines disappears in two days“.
“Normally Portuguese people are not very nationalistic but, when it comes to wines, it’s exactly the opposite: it’s extremely nationalistic“, concludes the investment director.
