Nestlé closes KitKat Chocolatory stores in Brazil

by Andrea
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Nestlé, in a statement, informed that from 2025, the KitKat brand will have exclusive points in Brasil Cacau stores

announced the closure of KitKat Chocolatory stores in Brazil, ending its operations after five years of operation.

With the first store opening in October 2019, KitKat Chocolatory sought to attract a young audience, offering exclusive flavors and the possibility of customizing chocolates with different fillings and toppings.

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Nestlé closes KitKat Chocolatory stores in Brazil

All four of the brand’s stores, three in São Paulo and one in Rio de Janeiro, were closed at the end of last year.

Nestlé, in a statement, informed that from 2025, the KitKat brand will have exclusive points in Brasil Cacau stores, concentrating its boutique operations in the network. The company recently acquired Grupo CRM, owner of the Kopenhagen, Brasil Cacau and Kop Koffe brands.

According to the company, despite the closure of physical stores, KitKat line products will continue to be available at retail as normal.

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