Contract between Argentine club and sports betting company started in June 2023
Boca Juniors, an Argentine football club, is partnering with Betsson Group, a Swedish sports betting company, until the 2028 season. The agreement, which began in June 2023, maintains Betsson as the main sponsor. The brand will continue to be displayed on the front of the club’s uniforms. The announcement took place on Monday (Jan. 20, 2025).
Since the beginning of the collaboration, the company and the club have developed joint initiatives, including awareness campaigns about responsible betting.
In 2024, an advertising campaign was launched with the participation of Boca Juniors players such as Edinson Cavani, Miguel Merentiel and Lautaro Blanco, focusing on safe betting practices.
“We have always admired the history and legacy of Boca Juniors, and we are truly honored to continue supporting this extraordinary club. As a company with Swedish roots, we feel a deep connection through our shared history and passion. presence in the region, but also helps us connect with a global audience”said Jesper Svensson, CEO of Betsson Operations.
