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When the first Grand Slam finals of the young tennis season take place this weekend, they will do it twice. At one point (presumably) Jannik Sinner and Arina Sabalenka enter the real Center Court in the Rod Laver Arena in summer Melbourne. And once they enter the YouTube playground as characters animated in real time. Maybe instead of Novak Djokovic in HD we’ll see a somewhat childish cartoon character with a stubble who doesn’t give his opponent a chance. And that live. With the AO Animated Feeds, the traditional event is fighting for the attention of a primarily young audience. Because this can no longer be achieved via the various TV channels to which the broadcasting rights were sold for good money.
