While the artificial intelligence (AI) is consolidated as an indispensable tool in several global sectors, in Brazil, the adoption of this technology by companies is still in its infancy. Only 21% of organizations use AI in their routines, as revealed by the survey Fiscal and Financial Management Panorama 2025carried out by Qive in partnership with Endeavor.
Furthermore, among the companies that do not use technologya quarter said they had no intention of adopting it in the near future. For the Director of Sales for Large Accounts at Qive, Adriana Karpovicz, there is still resistance to the tool, especially in the tax and financial areas.
“Many still see AI as a threat, when in fact it is an ally in the search for predictability, security and efficiency.”
Among the companies adopting AI77% use technology mainly for reporting. According to the study, the main gains reported are linked to precision in analysis and time efficiency, important factors for optimizing processes and reducing costs.
Manual and professional technology activities
Still, a significant portion of companies (48%) face a paradox: a large part of their time is consumed by manual activities that could be easily automated. Reports, document entry, registration of suppliers and products, as well as payment records, are among the tasks that could be replaced by business management systems.
The research also highlighted the role of in building a solid foundation for the adoption of advanced tools. Almost half of the businesses interviewed (45%) have internal IT teams, with this number varying according to the size of the company: 15% in micro companies, 51% in medium-sized companies and 70% in large companies.
“The growing demand for IT professionals reflects the need for companies to strengthen their infrastructures. This is fundamental for strategic decisions and sustainable growth”, analyzes Karpovicz.
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Training and investment
The survey showed that 43% of companies invest in regular training to train their teams in the use of new technologies and tax and financial processes. This practice is recommended to increase organizational maturity and promote a culture of innovation.
“Employee knowledge is a determining factor in the evolution of companies. Investing in training and qualification allows companies to anticipate problems, optimize processes and position themselves competitively in the market”, highlights the Qive executive.
When asked about priorities for the next 12 months, companies indicated technological tools and knowledge (28%) as the main goal, especially among large companies (32%).
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Other priorities included improving planning and strategy (27%), developing technical skills (20%), and increasing data analysis capabilities (14%).
