Subscribers in Portugal will start paying more from this Wednesday: an increase of up to two euros per month. Update places the country among the markets with the highest rates on the famous streaming service.
Anyone who enters the Netflix website this Wednesday to choose a plan will already be able to see higher prices than those that were there yesterday. Netflix announced price increases in several regions, with increases of up to two euros per month in Portugaldepending on the plan subscribed.
O Base plan, previously priced at 7.99 euros, rose to 8.99 euroswhile the Standard plan increased from 11.99 to 12.99 eurosboth with an increase of one euro.
Already the plano Premiumwhich offers 4K streaming and allows you to use Netflix on four devices, saw an even bigger increase: goes from 15.99 to 17.99 euros.
Furthermore, sharing the account with users outside the same household has become more expensive. The additional cost per member rose from 3.99 to 4.99 euros monthly on Standard and Premium plans.
“As we continue to invest in programming and provide more value to our members, we will occasionally we will ask our members to pay a little more so that we can reinvest and improve Netflix even further”, says the most recent.
The update places the country among the markets with the highest rates for the famous streaming service, according to the newspaper.
“Advertising and subscription prices will increase”
Netflix exceeded expectations regarding its number of subscribers, when it announced this Tuesday over 19 million in the fourth quarter of 2024, which brings the total to 301.6 million, leading the broadcast industry continuously.
The Californian group presented a year-on-year growth of 16% in its quarterly turnover, to 10.2 billion dollars, and a profit of 1.9 billion.
The quarter in question had a strong incidence of sporting events, from the outset the boxing match between Jake Paul and Mike Tysonwhich was the most watched event, but also the Christmas-time games of the (North) American professional football league, which had more than 24 million spectators.
Now, the group’s priority will be increasing sales and profits, estimates Ross Benes, an analyst at Emarkerter. “They will look to increase advertising and subscription prices“, he predicted.
For such, the focus is on live broadcasts. “It’s no secret that live programming, with a massive audience, encourages big brands to invest. By 2025, there will be more choices in terms of advertising formats, partnerships and technical options focused on Netflix users,” said Mike Proulx, research director at Forrester.
