Black Friday and end-of-year sales increase the performance of the commerce sector among small and medium-sized companies
Brazilian SMEs (small and medium-sized companies) showed growth of 3.3% in the last quarter of 2024, according to the (Omie SME Economic Performance Index). The index also showed a slowdown compared to the 5.5% increase in the 3rd quarter.
IODE-PMEs indicated a 0.9% reduction in average financial transactions in December 2024, compared to the same period of the previous year.
The Commerce sector was the positive highlight, with growth of 7.1% in December, driven by Black Friday and end-of-year sales. Products such as mattresses, travel items and toys were in high demand. The Infrastructure sector also recorded growth of 3.1% in the same month, with emphasis on waste collection and treatment and electricity generation.
On the other hand, Industry and Services faced downturns. The revenue of industrial SMEs fell 5.4% in December, with only six of the 23 monitored subsegments showing an increase. Services SMEs had a 1.9% reduction in their revenue, despite growth in some areas such as transport, storage and health.
IODE-PMEs, prepared by the Omie management platform, analyzes the financial health of SMEs with annual revenue of up to 50 million reais, covering 736 economic activities in the Commerce, Industry, Infrastructure and Services sectors.
