The new minister of Secom (Secretariat of Social Communication), said the petistas on Thursday (23) that “the second half”, alluding to the second half of the term of (PT), and that the president must be the “engine of content” of government communication.
The minister also stated that the executive must win the debate in 2025 and that “everything that is planted must be released and reach the tip.” In a virtual seminar promoted by the PT, the minister reported that the president’s communication format on social networks will be changed.
According to him, these changes will be noticeable soon. He said that the government’s interaction in the networks will be continuous and that, from now on, there will be “segmented and regionalized communication” to reach people in all parts of the country.
At another point, he said that there will be “a follow -up of all government actions” that will be disclosed “instantly.” “Our understanding is that social networks need to be continuous, constant. We won’t be campaigning on a campaign on television.”
The minister said that Lula “has a style and communicates more easily” and is “with a lot of willingness, wanting to speak, explain and do differently”. “And we can reverberate everything. We need to engage, enjoy, share,” he said.
The new head of Secom said and that all ministries must have a collective vision, to be able to talk about all the actions promoted by the executive, but there is an understanding that Lula is “the engine of content.” “That’s where everything goes out,” he said.
He also said that it is necessary to “have a unisone voice” to confront the false news and that “this government is much greater than the lie.”
Sidônio recognized communication failures and said the second half has begun. “What the government has done is much greater than popular perception. It still has a popular perception below management. Therefore, we need to increase our understanding and make it reach the tip.”
The Fake News Communication and Fighting Seminar occurs in response to the dissemination of.
Sidonius quoted this case by stating that the best way to face fake news is to “go ahead.” “Everything that goes ahead, the possibility of winning the narrative is greater. We don’t have to run after fake news, we have to inform first,” he said.
The minister recommended that fake news will not be reproduced or sent and that the focus should be “positive news.”
Also participating in the Bureau were the president of the PT, (PR), the party secretary of the party, Jilmar Tatto (SP), and the future leader of the House bench, Lindbergh Farias (RJ).
In his speech, Gleisi stated that it is necessary to make the political clash through communication and that “the far right has more experience and experience in networks.”
“We know that networks are not neutral and not ethical, the algorithms are directed, but that can not scare us. If we have action centrality, we can give our voice a lot of power. And we will never commit the crimes that The far right commits. “
At another point, Gleisi said he had no doubt that “we have everything to win this battle, to win the 2026 election.” “It’s just we organize a little and enhance who we are and what we already do.”
Lindbergh said the party’s national direction is articulating a network that connects all councilors, state, federal deputies and senators to coordinate this communication.
“In times of crisis, we have to centralize, give a message and the ideal is that everyone goes into that subject. To combat that fake news from Pix, it was supposed to be everyone going. The idea is to do a more coordinated job and more Centralized, “he said.
He also stated that government communication “has limits”, but that parliamentarians, the party and its militants can “make the political debate more freely, we can attack this far right.”
