The company used the technology to conduct the campaign with former players of Rio’s 4 major teams; understand
Artificial intelligence has increasingly gained prominence in sports marketing, and an example of this was a partnership between startup AI and the app. THE Poder360 He received exclusively the campaign, which will be launched in the coming days.
The company used the technology to create personalized videos with former players of the 4 largest clubs in Rio de Janeiro. Idols like Petkovic (Flamengo), Donizete (Vasco), Fred (Fluminense) and Jefferson (Botafogo) were chosen to record exclusive messages for fans and increase the engagement of the customer delivery application.
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The differential of the campaign was the use of artificial intelligence to create unique videos for each client, combining the fan’s name with their heart team. , founding partner of the video image, explained that the idea was to make the players “They spoke directly with the fan.”
Startup, which specializes in custom videos, has captured the voice, image and gestures of former athletes, producing millions of personalized variations for videos.
partner and post-production coordinator of video image, stressed that “hyperpersonalization” turned the campaign into a unique experience for the public. The creation of the videos required meticulous attention to the details-as in the case of former Serbian midfielder Dejan Petkovic, whose accent had to be adapted to give the video an air of naturalness.
The development of the former player’s avatar-who had tickets for Vasco, Fluminense and, especially Flamengo-took more than 200 hours, while other videos demanded on average 30 hours.
In addition to the former players, another known figure of Brazilian football, narrator Galvão Bueno, also participated in a similar activation for Ambev, using IA to create a personalized campaign focused on B2B segment.
The narrator’s trademark – the practice of pulling the “R”– It was intensely explored to give even more realism to action.
This report was produced by the Journalism intern Janaína Cunha under supervision of the Victor Schneider editor.
