The secret to economic prosperity is to “see what’s going on on Instagram”

Consumers are changing. They want more fun. Portugal can benefit from the new trends. Just search Instagram well.

Paul Donovan seems to have discovered the Secret for Economic Prosperity.

At a meeting with journalists in Lisbon, this week, where it was present, the chief economist of UBS Global Wealth Management explained what are the new consumer trends and how Portugal can benefit from it.

The UBS leader made it clear: consumer behavior is changing. “They want more fun”considered the British economist.

As such, this trend can benefit countries like Portugal. And this is where the above “secret” arises: Just search the Instagram well.

“The consumer is prioritizing expenses where there is funwhich means that economists have to know where there is fun, that is, You need to see Instagram“Explained Paul Donovan.

The economist added that this type of demand brings Back to divergence between North and Southern countrieswhich can be positive for the economic growth of the countries more dedicated to the sectors focused on leisure, such as Portugal.

“People are giving priority to experiences, creating stories. If consumers want fun come to Portugal, but perhaps not to Germany, ”he said.