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Digital influencers reacted to the alleged leak of a spreadsheet, which detailed the relationships between network personalities and Brazilian advertising agencies. The exposure of this document — even without its veracity proven — went viral on social media.
Also through the networks, some influencers decided to respond about the case.
Rafael Uccman made fun of the comment on the spreadsheet, which called him disrespectful to the security team. “I was at an action, at a brand’s stand, when Rafanets (as the influencer refers to his fans) wanted to take a photo with me outside the stand,” he said.
“Then I left the stand and went to take a photo with the Rafanets. The organizers asked me to call the fans to the stand, but they didn’t want to come in. So, I said I would go out and take a photo with the fans”, said the influencer, clarifying the contrast with the recommendation from the agency team that hired him.
@fifiportal #exposed #spreadsheet #rafauccman ? Suspense, horror, piano and music box – takaya
Criticism or feedback?
For influencer Victor Loud — known as “Joker” —, the criticism contained in the supposed spreadsheet can serve as feedback. “Good morning being tricked into a spreadsheet. #eumudei (and) don’t delay anymore guys, this year there’s a discount and the team is fired too, the lives messed with me”, commented the influencer on X (formerly Twitter).
Joker’s reaction refers to the comment, exposed in the supposed spreadsheet, that he would be “terrible and disorganized”.
“I made a mistake, but…”
Álvaro was another mentioned in the alleged spreadsheet. The influencer was characterized as someone who does not meet the deadlines for the demands they were hired for. “Usually I accept (the invitation due to commercial demands), then I see how we (your team) are going to do it. And then, this process actually ends up delaying. I made a mistake”, confessed Álvaro. The influencer, however, questioned the comment on the supposed spreadsheet, which characterized him as someone who “does not respect the team”.
Positive comment
Not everything in the supposed spreadsheet were negative comments to influencers. The blogger Rica de Marré, characterized by the spreadsheet as “very sweet and extremely accessible” made a point of demonstrating happiness with the comment.