Operators went down prices to compete with Digi-but they went back to them

Despite initially downloading prices to compete with the entry of DIGI, telecommunications operators again rose the costs of the packages.

Digi’s entry into the telecommunications market in Portugal, with aggressively low prices, generated a wave of adjustments by the main operators.

According to data from Anacom, companies such as Meo, Nos and Vodafone quickly changed their prices and launched new offers to compete with the newcomer. However, some of these operators ended up reversing prices on high after the initial descents.

Digi launched services fastened broadband With monthly fees from 10 euros, forcing MEO and reducing its minimum prices of 25.99 and 24.99 euros to 15 and 12.50 euros, respectively. In the mobile phone segment, Digi’s offer by 4 euros led competitors to cut prices to 7 euros in the case of MEO, and to 5 euros at NOS and Vodafone.

In addition, the introduction of Digi combined packagessuch as fixed broadband and television for 22 euros, forced the main operators to launch similar offers, with tuition to oscillate between 22 and 25 euros. For packages that include broadband and mobile service, Digi presented a price of 14 euros, while competitors reduced packages to values ​​between 20 and 22 euros.

However, the initial impact on the market was followed by a march in the prices of some operators. A us, in particular, increased the monthly fees After the initial promotions created to combat the arrival of Digi, with the price of the fixed broadband rising from 12.50 euros to 15 euros in December. Vodafone also launched a fixed broadband offer at 15 euros after Digi’s entrance.

In mobile telephone service, A us increased its minimum monthly fee to 8 euros to 8 euros in December. Similar situation occurred with combined packages. Fixed broadband monthly fee and mobile service rose from 20 to 23 euros, and the packages that include television were adjusted 30 for 33 euros.

Anacom points out that these fluctuations reflect the direct impact of DIGI’s competitive price strategy in the domestic market, causing both an initial reaction of large operators and subsequent adjustments. Nowo, purchased by DIGI in October 2024, maintained the prices unchanged, aligning itself with the aggressive low price policy.