The spotlight in recent days have turned to the oath speech by America’s 47th President Donald Trump. From the outset he declared the start of a golden age for America (The Golden Age of America), under his own administration. He noted that from day one onwards the country will flourish and respected from all over the world.
One wonders what this speech does? Is it a communication impression event or is it a character of meaningful program statements?
We explored the word for the word Trump’s word to determine what the core of his narrative is and what the most important points of his general.
In short, we would say that this is a manifesto with the central principles of the much -talked -about second term of the controversial American politician.
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The Trump’s narrative
Trump, therefore, through 2,886 words made the central narrative of his second term. The chart below captures – according to their frequency – the words he chose to use.
At the heart of his references were the words nation (nation)America (America)country (Country) in an attempt to strongly build an ethnocentric vision of governance. The three most commonly used words come to describe a common collective entity in three different ways (nation-America-ora).
the national narrative built on the base of external and internal threats
With the Maga (Make America Great Again), the 47th US president spoke about the revival of global American power and sovereignty. He also emphasized the recovery of lost values, such as security and justice, with many repetitions (Will be Reclaimed, Will Be Restored, Will Be Rebalanced).
On the one hand, Trump praised the timeless good image of nation Referring to this as independent, rich, glorious, great and productive. In fact, it outlined a future success story for the country in areas such as industry, energy and space. Characteristic is the instant of Elon Musk’s reaction to hearing that “an American flag will be placed on the planet Mars”.
Formed the doctrine of an America in the spotlight (“America first”) Prioritizing everything national. The phrase America first Technically repeated many times.
The cultivation of moral panic
On the other hand, this national narrative It is built on the base of external and internal threats. On the one hand, the “invasion” of immigrants from Mexico and the corruption of the justice system, respectively. Both are described as “enemies” of both America and the president himself. He stresses that he has the responsibility to protect the country from external threats and invasions. With these conceptual transfers which is referring to a war crisis, Trump exacerbates political polarization.
Trump in his speech, as well as overall in his communication strategy, placed great emphasis on the economy and immigration, issues that concern the public in America, according to. He pledged to reinstate Remain in Mexico, declaring an emergency regime on the southern border of the country. At the same time, he talked about dangerous criminals who illegally entered the country by cultivating a climate moral panic For citizens.
Described America as a country in crisis with a government suffering from confidence crisis blaming the establishment of corruption and radicalism and accusing it of gaining power and wealth of citizens.
On the opposite bank, he described himself as a guardian of American values and as the most durable leader in the country’s history, and did not hesitate to self -characterize as a goddess President to make America great again (I was saved by God to make America Great Again).
At the same wavelength, hints as the one for combination with multiple religious references, they are a key point for connecting to its extremely conservative electoral base. Reports to the Geostrategic Enlargement of the US with the control of the Panama Canal and the Gulf of Mexico are important indications of upcoming expansionist tendencies and subsequent political tensions.
The contradiction between the unifying and divisive discourse is a central feature of Donald Trump’s speech.
Idealizations and reasonable jumps
He claimed that the whole nation was united under his programming agenda based on his wide victory in the presidential election. However, this generalization captures a pseudo-impression that Trump is supported by all US citizens as a whole.
He even refers to Martin Luther King and argues that he will contribute to the fulfillment of the famous “I Have a Dream”, making a political maneuver after the previously prior conservative and xenophobic.
This contradiction between the unifying and divisive discourse is a central feature of Donald Trump’s speech.
He makes reference to the prosperity that he himself will bring about with his actions in America, intervening in the sectors of industry and energy. It puts the measures it will take as emergency situations even in the field of economy. Indeed, the same upcoming economic wealth is described as a recovery of the old US economic glamor, nostalgia the whole narrative (We will be a rich nation again). Its purpose is to reinstate and reintroduce the American dream. Of course, this invocation is a common place for American politicians.
Overall, this is a reason where Trump’s theories and practices are now embedded.
An important issue remains the intake of these ideas by civil society and its possible subsequent reflexes.
