The Brazilian digital currency, , has not yet been launched, but it already faces an immense challenge in terms of communication. In the more than 95 thousand public groups analyzed by , it is possible to identify attacks on Drex that date back to August last year. The deconstruction campaign uses disinformation to create fear in the population.
The attacks employ analogies involving government control to destroy Drex’s reputation. In the video with the greatest impact, the interlocutor points out that, after China implemented digital currency, the population no longer has the freedom to buy the products they want, but only those that the government authorizes.
which was nicknamed in WhatsApp groups as the Chinese Drex, is a pioneer in digital currencies, or CBDC (Central Bank Digital Currency). In the United States, the president banned the development of a digital currency last Thursday (23), seeking to boost the use of . Interestingly, the Republican launched his own cryptocurrency on January 17th.
In monitoring Palver, it is observed that the opposition used part of this feeling of fear and aversion to digital currency and directed it to , mainly due to the monitoring of transactions. The taxation issue was the icing on the cake.
Drex should be launched in 2025, but the context is not favorable. The enormous negative repercussion involving Pix raised a red alert in the federal government’s communication. At the first ministerial meeting of the year, held on the 20th, President Lula ordered that government measures be reviewed before being published.
The decision aims to avoid further defeats in the narrative dispute, as happened with . However, this orientation tends to reduce government efficiency and create bottlenecks in day-to-day management. Any and all measures structured by the ministries, no matter how simple, are subject to scrutiny by the Presidency, through the Civil House.
The concern is legitimate, since the impact on the population, and, more than that, the population’s perception, can determine the success or failure of government measures. However, the chosen method is unlikely to produce positive results for the government.
With the measures passing through Palácio do Planalto, a group of people will have to anticipate how public opinion will be perceived and try to predict it. Without objective selection criteria, this process tends to create a lot of wear and tear on the government itself and increase the power of the Civil House.
The one who will benefit from this is the opposition, which will continue to do opposite communication work with every measure launched. Each government retreat will be celebrated as an achievement, as was the case with Pix, weakening the government.
If Lula is compared to , with all the reservations, he is Carlos Lacerda. With a communication machine in his hands, he seeks to direct people’s feelings against any government measure. In the case of Pix, one of the and was the second most watched on all of Instagram.
In situations where the topic is heated beforehand, as is happening with Drex, the public discussion is already decided. If there is no objective strategy for monitoring networks, any turbulence caused by the opposition will put the government against the wall, and decisions to retreat or confront will only find support in randomness.
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