The government has opened registration to take up to ten companies from São Paulo to participate in South by Southwest (), an innovation event that takes place from March 7 to 15 in Austin, United States.
The initiative is from the Creativesp Program, the State Secretariat of Culture, Economics and Industry of the State, and InvestSp, the Investment Promotion Agency linked to the Secretariat of Economic Development.
Registration can be made by. The event brings together companies and brands aiming to discuss innovation and new technologies in various areas, such as entertainment, climate change and health, for example.
The event will have the second edition of São Paulo House, focused on promoting business and partnerships in culture, tourism, innovation, sustainability and entrepreneurship.
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