Human brain very often oriented according to the first impression and is only involved when it is absolutely necessary. This is what traders rely on the setting of nine prices.
We have all noticed almost the rules that stipulate that the price of many products ends with nine. It is not a coincidence, it is a well -thought -out trick of traders. But if we thought it was a novelty, we would be very wrong. For 19, 29, 39 CZK and the like, Tomáš Baťa has already sold his shoes after his later world -famous shoe companies. It has its logic.
Don’t be fooled! YouTub video from Mindfulthinks will remind you of basic rules:
Source: YouTube
A simple principle of trick
The whole trick lies in the so -called effect of the left digit. In short, if we look at the number 199.90, we will notice the first number one. The price is actually in our mind “hundred”. On the other hand, 200 – that is another category! Do you think it does not concern you and you have no chance of such tricks?
Do not be mistaken, most likely you have ever unknowingly swallow this bait. And why not? The price basically corresponds to the balance of demand and supply, the trader loses a few cents and the customer feels better from the purchase. Sometimes.
You don’t buy luxury for nine
But the truth is that this tactic does not always apply everywhere. Nine prices work most at lower prices and cheaper shops. On the other hand, in more luxurious stores, entrepreneurs with such tricks would not do good experience.
This is a big difference – while people who want to save money go to cheaper shops and therefore follow price tags more than the quality of the goods, while luxury goods are supposed to address quite different qualities. In this case, it is appropriate to choose a alignment price tag, even 10,000 CZK. The customer knows well that he buys a more expensive but durable product.
In action Rules do not apply
Strangely, the aforementioned psychology of numbers also begins to apply to more expensive goods when the trade decides to introduce an event. Discounted goods will not be for 500 CZK, but for 499. Why? For a simple reason – chronic saver, or those who simply cannot afford an expensive thing, come to see the event.
Count well in discounts
What we are threatening if we do not pay attention to this trick? In the first place, of course, financial expenditure is much higher than we set, or we can actually afford. Psychology of discounts can cost very expensive and a few crowns discounts (for example, instead of 205 only 199 CZK) in a larger purchase means hundreds of crowns extra. Often we will buy things for this “advantageous” discount that we would not even notice.
Always alert!
What about it? It is always necessary to watch the development of prices for the product we are planning to buy – even if they were not things for thousands of high, but only a hundred crowns. The well -known rule speaks of the fact that Halíře makes plates, that even thousands can be saved in small amounts. In addition to the price, assess the quality.
Expensive cheap goods
T -shirt for a bargain price of 99 crowns can be very expensive. If its quality does not allow more than a few washing, it will certainly be better to buy other, for example for 200 crowns and rejoice for several seasons. Finally, do not forget to calculate the total price of the whole purchase before the cash register. If you have the head of the first number psychology, the resulting price can climb up to twice the expected sum.
Exercise your own brain
Now just watch the price tags really carefully and start thinking a little differently. Try to force your own brain to see the number 199 as 200 (of course only in stores) and you will have more clear in your purchases and stay more in your wallet tomorrow.
Sources: www.business.com, www.skiencedirect.com, krishisanskriti.org
