The Lidl continues to bet on its line of clothing, with a new proposal for the ideal mesh jersey to face cold days. Available in three colors-green, white and pink-this piece is characterized by its simple and functional design, combining round collar and long sleeves.
Although clothing may not be the first Lidl -associated product, the German chain introduced the first garments in 2014, progressively expanding this offer. Currently, it has its own brand Esmara, which has been winning consumers with proposals such as cardigans and knitted jerseys.
A versatile and accessible proposal
The new mesh jersey, designed to ensure comfort and heating, is adaptable to different styles. It can be worn with jeans or skirts, making it a versatile choice for everyday life. Its thickest mesh is particularly useful in cold environments, although it is recommended to wear something lighter underneath if used in heated spaces such as offices.
With a price of 9.99 €, the mesh jersey has been available at Lidl stores since January 21. Sizes range between XS and L, which allows you to serve a diverse audience.
ESMARA: The evolution of Lidl’s clothing line
The introduction of clothing lines in Lidl has been a success over the years. The Esmara brand stood out with affordable pieces that accompany the trends, attracting an audience that seeks balance between price and quality. The focus on the mesh reflects a response to comfortable and suitable clothes for colder stations.
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