Government members attribute the president’s fall in popularity (PT) to consumer prices, especially food. The cost of fuels and electricity bill also weighed on government disapproval.
Since June, internal research has pointed to the increase in the dissatisfaction of the Brazilian with the cost of living, according to reports in the Planalto Palace. At the time, the perception that prices were high and continued to rise reached most interviewees from different wage ranges.
According to government members, at the end of last year 80% of respondents admitted to having stopped buying products or paying bills due to increased prices.
Quaest survey, released on Monday (27), shows that the negative assessment of reached 37%, higher level since the beginning of its third term. The index grew six points within a month and a half.
It’s a. Management is considered positive by 31% of respondents and evaluated as regular for 28%. Another 4% did not know or did not want to answer.
In November 2024, the high price was the agenda of a meeting between President Lula, ministers and representatives of Abras (Brazilian Association of Supermarkets).
Last week at the first ministerial meeting of 2025, Lula demanded measures to reduce food price, questioning his ministers specifically about the price of meat.
In the coming days, the government will launch advertising campaign to say that “nobody moves” and that pix “is ours.” The forecast was that advertising would be aired on Saturday (25).
Secom (Presidential Communication Secretariat) ordered the campaign agencies with the motto “It’s mine, it’s yours, it’s from Brazil”, in an attempt to minimize the damage to the dissemination of new IRS and the dissemination of fake news about taxation of the payment tool.
The intention of the campaign is to restore confidence in the operation, reinforcing that the pix is already an achievement of Brazilians. Advertising will focus on false information that the tool would be taxed.
The play will be launched a few weeks after the government was forced to revoke a standard that expanded revenue inspection on individuals’ transactions via Pix that total at least $ 5,000 per month.
The retreat occurred after a wave of social networks, including the false news that the pix would be taxed. On the 17th, Secom on the order of the new clarification campaign.
The same night, it defined as a concept to reinforce that Pix is a state action. In the assessment of Allies of President Lula, the dialogue with the self -employed and informal segment was already challenging and was even more affected by the dissemination of fake news about taxation of operations.
Before assuming Secom this month, the minister had a government communication in charge of clarification campaign on.
