Partnership started in 2023 starts to include the brand’s screening in front of the South American champion Argentine team
Betson, a sports get company and online casino, its sponsorship contract with Argentina’s Racing Club. The partnership began in May 2023, when the company sponsored the upper back of the team shirts. In this new phase, the Betson logo started to stamp the front of the uniforms, which debuted in the match against the Central tents, in the 1st round of the 1st Division tournament. The financial details were not officially disclosed.
“We are excited to bring our partnership with Racing Club to the next level as its main sponsor. Racing Club’s rich history, passion and excellence reflect Betson’s essential values, making this collaboration a natural adjustment. Together we are ready to continue to achieve great success and strengthening our shared vision for the future ”, Afirmou Jesper Svensson, Ceo Do Betsson Group.
In addition to sponsorship on shirts, Betson has announced initiatives aimed at engaging fans, such as events and promotions to bring the club closer to its fan base in Latin America. Betson has agreement with other clubs, including Atletico Nacional, Boca Juniors, Inter Milan, among others.
“Our collaboration with Racing Club in recent years has been truly exceptional, built in a passion shared by the sport and its fans. This strengthened partnership represents our commitment not only to support the team, but also to deepen the connection between Racing Club and its passionate fan base ”, disse Maximiliano Bellio, country manager da Betsson na Argentina.
