With an eye on the opening of the Energy Free Market, the Electra Group announced the acquisition of the ENLIV Startup. Relationship with low tension clients and technology solutions were decisive for the business. The purchase is part of Electra Energy’s business strategy, the group’s trader.
Since the federal government gives signs that the total opening of the market will occur by 2030, the company moves to be well positioned there. When this liberalization occurs, migrations to the free hiring environment (ACL), hitherto restricted to industries and trades, will be possible to low voltage residential customers.
The Electra Group had been studying possibilities in the generation distributed since last year, but consumer behavior has brought new ideas to the company.
Low voltage consumer
“Some of our customers served in high voltage in the Free Market sought us so that we will deliver a solution to the low voltage. As we did not have this product, we ended up referring to a partner of ours. And the way was one of those partners, ”said Electra Energy CEO Franklin Miguel.
Customer relationship dynamics and process simplification are learning that ENLIV can add when the time of migration comes to residential customers.
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“There is a need to have a very simplified process, a simple language and an automation in this process. Although we are already serving consumers linked in high voltage, for this type of client, language is a little less technical than the language of that wholesale client, ”he said.
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Distributed generation
The transaction unites two companies with different profiles. Founded in 2023, ENLIV operates in the areas of Micro and Distributed Minigeration (MMGD) for low voltage and free market customers to serve large customers.
Already the Electra Group has 30 years of trajectory and is present in the generation and marketing of energy. The conglomerate aims at the uncomplicated clean energy hiring solutions by the end consumer.
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Electra will make a contribution to buy 80% of the way. The values were not disclosed. Funds will be used for investments in marketing and technology.
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The second stage of the business takes place in five years, with the acquisition of the remaining 20%. The contribution will depend on the market value of the startup, with a floor planned.
