The high demand for spaces in the Super Bowl transmission, final match, which will be played on February 9, generated a waiting line for advertisers. Given the competition, anyone who wants to broadcast their mark for 30 seconds in one of the noblest spaces of world advertising will have to shell out no less than $ 8 million (about $ 47 million), according to foreign vehicles like Variety, Deadline e AdAge.
Good news for FOX, holding transmission rights, which has been negotiating contracts since November and had no problem finding replacements for advertisers who have given up on the investment.
In an interview with AdAge, Fox Sports’ advertising sales chief, Mark Evans, said the company has found no problem to resell 10 spaces of dropouts on time. According to the magazine, ads began to be sold at $ 7 million, but the price climbed according to high demand.
The fastest growing sectors with space purchases at the final NFL season event were technology companies and pharmaceuticals.
Marks like Meta e Stella Artois These are some of those who hired Chris Hemsworth, Chris Pratt and David Beckham stars to star in their campaigns.
To the BoschAntonio Banderas Estrela A commercial playing the late star of the WWE Performic Fighting event, Randy Savage, published the Forbes. Charli XCX and Martha Stewart star in a commercial Uber Eats reproducing Tiktok’s trend “we hear and don’t judge.”
Continues after advertising
Actress Drew Barrymore and actor Orlando Bloom, are the stars of the travel company’s debut MSC Cruiseswhose teaser has been released and shows Barrymore singing a version of the song “Holiday”, by pop singer Madonna.
In the United States, the Super Bowl will be broadcast simultaneously for the first time on Fox’s own streaming Tubi. In Brazil RedeTV broadcasts the final on open television and ESPN in closed. Online, the game is broadcast by NFL Game Pass (Dazn), Disney+ and Cazétv.
