The retailer Action, originating from the Netherlands, opened its first store in Portugal on February 29, in Focus Park, in Vila Nova de Gaia, under the motto “Small Prices, Big Smiles”. Since then, it has been expanding rapidly and is about to reach the 10 stores mark in the national territory. After opening units in Alverca and Penafiel in early December, the brand is preparing to continue growth in 2025. Recruitment for new stores is already underway, at least four new inaugurations in the coming months, still planned, still foreseen No confirmed official dates, but guaranteed thousands of articles below 1 €.
Two of these stores will be opened in cities where the brand is not yet present: one in Évora, at Armando Antunes da Silva Street, and another in Viana do Castelo, in Alameda António Alves da Cunha. The remaining ones will be located in Canelas, Vila Nova de Gaia, and Ovar, in the district of Aveiro, where the retail began its activity in Portugal.
As with existing stores, these new spaces will make more than six thousand products distributed through 14 different categories available, including toys, home articles, garden tools and even food products. According to the brand, about 1,500 articles will have a price of less than 1 €, and the average price of the products will be below 2 €. In addition, every week will arrive about 150 new products, reveals our source, a.
“The goal is to offer everything you need for everyday life at very affordable prices,” says the company. But how can Action keep prices so low? “We acquire large quantities, which means less costs. In addition, we are efficient in the way we buy, carry, store and sell our stock, ”explains the responsible.
Action was born in 1993 in the Netherlands as a small store. Since then, it has expanded rapidly, becoming a reference in the sector of selling the retail of non-food goods. Currently, it has more than two thousand establishments and employs about 80,000 people in 11 countries: Spain, France, Italy, Germany, Austria, Belgium, Switzerland, Czech Republic, Poland, Slovakia and the Netherlands. And the expansion continues.
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