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Am I a “Brat Girl”? A “Soft Boy”, a “Mob Wife” or a “Isabel Marant Girl”? Hardly anyone comes along on Tiktok. Today Hü, tomorrow Hott, every few weeks is a new “Aesthetic”, a new microtrend. Fashion trends are changed like the underpants. The social media have caused a whipped -up trauma for many people. And raised questions: Who am I and who do I want to be?