Kings League, a global sports phenomenon created by former player and businessman Gerard Piqué, officially announced an innovative partnership with Italy’s main soccer league, Serie A. This collaboration will unite fans of the newly released Kings League Italy and the Serie A fans in a joint effort to create new forms of engagement between the two entities. The agreement will establish a strong bond in the scenario of Italian football, providing fans new collaborations and content developed by the leagues.
As part of the partnership, Kings League and Lega Serie will work side by side to develop and collaborate in events, content and activities, with the aim of continuing to boost sports entertainment for fans in Italy. Italian football idols such as Zlatan Ibrahimović, Claudio Marchisio, Luca Toni, Francesco Totti, Alessandro del Piero, Gianluigi Buffon and Leonardo Bonucci have already participated in the Kings League.
“We are very happy to announce our partnership with Serie A,” said Djamel Agaoua, CEO of Kings League. “Serie A is one of the most prestigious soccer leagues in the world, and we are excited to join them to offer new and exciting sports content and opportunities for our fans. This partnership is an exciting step in our continuous global expansion. Adding forces with Serie A will allow us to continue innovating and creating unique experiences for fans, combining tradition and modernity and arousing enthusiasm in new audiences. Together with our Serie A friends, we look forward to creating new opportunities for the new generation of football fans and reaching new heights together. ”
“In Serie A, we are very happy to announce this partnership with Kings League,” said Luigi de Siervo, CEO of Series A. “We need to continue connecting to the new generation of football fans, and collaboration with Kings League Faz exactly that. They have an innovative and dynamic approach to the sport, which resulted in one of the most interesting and revolutionary creations in football history. Fan participation elements and personalization are engaging and have kept their audience enthusiast about all aspects of the league. We believe that combining our traditions and legends with Kings League’s creativity will open new opportunities for both entities, expand our audience and further strengthen Serie A’s position as one of the world’s top soccer leagues. ”
Kings League is an innovative soccer soccer format (7 against 7), created in Spain in 2022. Each regional league has 12 teams, whose presidents are influencers, digital content creators and former renowned players, competing for a title in An exciting format: six matches on a single game day, playoffs at the end of the season and a final at iconic stadiums such as Camp Nou (Barcelona), Metropolitano (Atletico Madrid) and Azteca Stadium (Mexico).
The sport incorporates gaming elements and fan interaction with traditional football, resulting in 40 -minute dynamic and electrifying matches with many goals. Streamers connect with Generation Z audience through their own digital channels and platforms, making Kings League fan base highly engaged and interactive.
All of this creates increasingly engaging experiences for viewers, where the sporting event is enhanced by personalization and immediacy offered by social networks and modern technology. The recent Kings World Cup Nations tournament, an international competition that, for the first time in history, brought together 16 national teams to play a tournament in Italy, has reached more than 100 million viewers around the world, generating 1.5 billion impressions in social media.
Kings World Cup Nations has seen Brazil defeat Colombia and raise the trophy against more than 40,000 in love with Juventus Allianz Stadium.
