The latest Pepsi campaign aims to encourage recipients to find their own definition of relaxation. The brand wants to emphasize that rest can take many different forms. For Pepsi, the most important thing is to be with consumers in each of these moments, offering them not only the taste they love, but also the opportunity to win unique awards.
– The “Relax & Unwind” campaign is our way to invite consumers to find a moment for themselves and enjoy resting. For everyone, relaxation may look different – an evening with a movie, an exciting game or just doing nothing on the couch. We believe that everyone deserves a bit of respite, in their favorite style. We want to inspire to enjoy small pleasures every day, preferably in the company of Pepsi – says Michał Rybkiewicz, Brand Manager CSD Flavors at Pepsico Polska.
The most important activation of the campaign is the nationwide lottery, which lasts from January 13 to March 9, 2025. The mechanism of participation is simple: just buy a minimum of two Pepsi products on one receipt, keep it and register it on a dedicated Joy Pepsico platform. Each submitted receipt gives you a chance to win.
– The main prize is a treat for real cinemas – a film trip for two, which will visit, for example, places known from iconic films and series. In addition, there are five portable projectors to win every week, ideal for creating their own cinema at home. Every day you can also get one of the 25 vouchers worth PLN 50 at Pyszne.pl, thanks to which you can order your favorite dishes and make a moments of relaxation even more pleasant – adds Michał Rybkiewicz.
