At 2:30 pm this Friday (31), the deodorant brand Herbissimo signed a sponsorship agreement with Santos, after three days of negotiation. This was the “starting shot” of a race to be able to stamp his logo at the party of Neymar’s return to Santos.
“We run against time; It was a last minute decision, because we understand it was a unique opportunity. This event is critical for the brand to gain even more exhibition in the world of football, ”said Alberto Filizzola, CEO of Herbissimo, who did not want to disclose information about the values of the negotiation – but ensures that she puts the brand on another level of media.
Another brand that closed partnership in the “second half” was Marketplace Netshoes, which again sold products with the Santos Futebol Clube brand. At the entrance of the stadium, the brand distributed about 5,000 tracks printed with “Nday” and “Netshoes” to the audience that arrived at Neymar’s performance.
“The resumption of this successful partnership at this very special moment for the club and for the Brazilian fan reinforces the importance that football has for us,” says Graciela Kumruian, CEO of Netshoes. “We will come back to all our digital and commercial expertise in Santos Store’s operation with the love of the fan for fish and the euphoria of the return of the neymar idol to the team, offering convenience, excellence in service and expansion in product assortment.”
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There was no event of such magnitude in Vila Belmiro since the funeral of Pelé. Of course, the environment, this time, is different from celebration for the return of the 32 -year -old striker. Fans wore track on their forehead, painted their face, bought personalized shirts and other products, all alluding to Neymar, distributed or sold on the streets surrounding Vila Belmiro. There were even some getting tattoos with the star’s face, but Henna’s, which are not definitive.
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A task force was set up to organize the event, which attracted people from all over. There are 500 accredited journalists from nine countries. All 12,000 tickets for sale were sold out shortly after opening sales on Thursday night the fans bought the tickets online and paid between $ 50 (half-price) and $ 100.
According to rumors of journalists present at the event, the club tickets will be more expensive, commercially valuing the club’s negotiations, which currently accumulates a debt of approximately $ 600 million.
Umbro, which manufactures the uniforms of the Baixada Santista team, plans to create new uniforms. The turquoise blue shirt will be a rereading of the model produced in 2012. Sources of the club’s management said the launch was scheduled for September, but will be anticipated due to the arrival of the player.
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By the way, the start of this report was successfully ended: Herbling signs were around Vila Belmiro’s field when the stadium was opened for fans and journalists on Friday.
(With Estadão Content)
